Crowdfunding biodiversity conservation
Modified from the Conversation article authored by: Eduardo Gallo-Cajiao, Carla Archibald, Euan Richie, Rachel Friedman, Richard Fuller, Rochelle Steven, Tiffany Morrison.
Crowdfunding offers a powerful mechanism for mobilising resources for conservation across borders. We recorded 577 conservation-oriented projects (from 72 crowdfunding platforms), which have raised around US$4.8 million since 2009. The people leading these projects were based in 38 countries, but projects took place across 80 countries.
This pattern has important implications for conservation, because there is often a mismatch between high-priority areas for global conservation and countries with the greatest financial and technical capacity. For instance, we discovered that a third of the projects were delivered in different countries to where their proponents were based. The USA, UK and Australia were the countries with the highest outflow of projects (“project exporters”). Indonesia, South Africa, Costa Rica and Mexico had the highest inflow (“project importers”).
The people leading projects were primarily from non-governmental organisations (35%) or universities (30%), or were freelancers (26%). Importantly, among non-governmental organisations, we discovered organisations operating at sub-national levels proposed a majority of projects.
Additionally, crowdfunding for conservation is not all about research. While most of the projects we reviewed focused on research (40%), many tackled raising awareness of conservation-related issues (31%) or boots-on-the-ground activities (21%). This expands the sphere of anecdotal evidence and commentary about crowdfunding related to conservation, which has so far revolved around research. For the first time, we’ve systematically unpacked how these funds are being used for additional activities to support conservation.
More than half of the projects we recorded (around 58%) largely focused on species. These included a disproportionate number of threatened bird and mammal species. Prominent projects to save orange-bellied parrots or Papua New Guinea’s endangered tree kangaroos are important success stories.
This is not to underplay crowdfunding’s importance for ecosystems – whether land-based (20%), marine (9%) or freshwater (4%). Crowfunding is supporting projects ranging from protection of wilderness areas in remote Tasmania to research informing the conservation of the Californian coast.
The amount of money for conservation via crowdfunding has so far been relatively modest compared to more traditional conservation finance mechanisms. However, the benefits of crowdfunding extend well beyond dollars and cents. Crowdfunding helps communicate environmental issues and empower researchers and communities.
Crowdfunding is an exciting new tool in the conservation toolbox. But, ultimately, traditional funding sources, like government agencies, still have a major role and duty to invest adequately in environmental protection and nature conservation. Considering the current extinction crisis, governments must avoid further outsourcing of such responsibilities.
Gallo-Cajiao, E., Archibald, C., Friedman, R., Steven, R., Fuller, R. A., Game, E. T., Morrison, T. H. and Ritchie, E. G.(2018) Crowdfunding biodiversity conservation. Conservation Biology, https://doi.org/10.1111/cobi.13144